Selling yourself, are you proud of your product?
In consultancy, professional services, interviews etc the product you are selling is yourself.
It’s what’s in your head; your knowledge, your experience, your ideas, creativity and problem solving abilities. When you look at a buyer and ask them for money it is vital that you’re certain that you’re worth it.
If you were selling sub-standard product it’s unlikely you’d show real confidence when asking for a high fee.
Look in the mirror and state your fee.” I am worth £…. per hour”. Does this come with absolute confidence? Now double your price and see how that feels.