What does it all mean?
We all interpret the words we hear through our own filters based on our experience of life. Think of the phrase “the cat sat on the mat”. What colour’s the cat? What’s the cat doing? Where is the mat?
Ask a friend and you’ll get a different meaning to the one that you came up with. We all translate language into our own meaning. Use great questions to find out what your client’s meaning is for the words you’re using. You may be surprised to discover that it’s quite different to what you thought.